Tourist Behaviour
An International Perspective
Tourist Behaviour: International Perspectives provides a collection of all consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections the book presents research including the themes of influence, motivation, choice and consumption and experience. With contributions from over 15 countries, the book presents an interdisciplinary approach of the latest global research in tourist behaviour.
CHF 169.00
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Produktdetails
Weitere Autoren: Kozak, Nazmi (Hrsg.)
- ISBN: 978-1-78064-814-9
- EAN: 9781780648149
- Produktnummer: 31762141
- Verlag: Bonnier Publishing Fiction
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Plattform: EPUB
- Masse: 15'503 KB
Über den Autor
Nazmi Kozak (Edited By) Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gained both his Master's and Ph.D. degrees in the area of tourism management. His research activities focus on tourism marketing and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.
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