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Richard G. Netemeyer

Scaling Procedures: Issues and Applications

Buch

`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in MedicineEffective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subh… Mehr

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Produktdetails


Weitere Autoren: Bearden, William O. / Sharma, Subhash
  • ISBN: 978-0-7619-2027-4
  • EAN: 9780761920274
  • Produktnummer: 1560634
  • Verlag: Sage Pubn
  • Sprache: Englisch
  • Erscheinungsjahr: 2003
  • Seitenangabe: 224 S.
  • Masse: H22.9 cm x B15.5 cm x D1.3 cm 299 g
  • Auflage: New
  • Gewicht: 299

Über den Autor


Richard G. Netemeyer is the Ralph E. Beeton Professor of Free Enterprise in the Marketing Division and Senior Associate Dean at the McIntire School of Commerce at the University of Virginia, Charlottesville, VA. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. He was a member of the Marketing faculty at the E. J. Ourso School of Business at Louisiana State University from 1986 to 2001. In 2001, he joined the McIntire School of Commerce. Professor Netemeyer's research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, OBHDP, Marketing Science, American Journal of Psychiatry, American Journal of Public Health, and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research, Journal of Marketing, and the Journal of Public Policy & Marketing.

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