Tamer Cavusgil

Conducting Market Research for International Business

Buch

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues that you face when contempla… Mehr

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Produktdetails

Weitere Autoren: Knight, Gary / Riesenberger, John

ISBN: 978-1-60649-025-9
EAN: 9781606490259
Produktnummer: 8408880
Verlag: Business Expert Press
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 130 S.
Masse: H22.9 cm x B15.2 cm x D0.7 cm 201 g
Abbildungen: Paperback
Gewicht: 201

Über den Autor

Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). In addition, he served as Senior Fulbright Scholar to Australia and taught at Monash University.Professor Knight has extensive experience in international business in the private sector. In his position as Export Manager for a medium-sized enterprise, he directed the firm's operations in Canada, Europe, Japan, and Mexico, supervising the business activities of some 50 distributors in these regions. Previously he worked for a leading manufacturer of electrical machinery at its headquarters in Tokyo, Japan, and for the Japan office of the State of Washington.