Bradley E. Wiggins

The Discursive Power of Memes in Digital Culture

Ideology, Semiotics, and Intertextuality

Ebook (EPUB Format)

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ide… Mehr

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Produktdetails

ISBN: 978-0-429-96049-9
EAN: 9780429960499
Produktnummer: 30232675
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 180 S.
Plattform: EPUB
Masse: 3'525 KB
Auflage: 1. Auflage
Abbildungen: 23 schwarz-weiße Abbildungen, 4 schwarz-weiße Tabellen

Über den Autor

Dr. Bradley E. Wiggins is an associate professor and head of the media communications department at Webster Vienna Private University. His investigations of digital culture and discourse involve research on internet memes, social media, and fake news. Additional research includes game and simulation-based learning, intercultural and strategic communication.