Consumption in China
How China's New Consumer Ideology is Shaping the Nation
Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book…
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Produktdetails
- ISBN: 978-0-7456-8457-4
- EAN: 9780745684574
- Produktnummer: 17195595
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 176 S.
- Plattform: EPUB
- Masse: 887 KB
Über den Autor
LiAnne Yu received her PhD in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, eBay, Time Warner, and Global English.
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