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Jeremy Kourdi

New Economy Edge

Strategies and Techniques for Boosting Online Profitability

Buch

The aim of this series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how?Books which deal with e-business topics in isolation miss the point. The hub of the electronic world - the Internet - is primarily an enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most ven… Mehr

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Produktdetails


  • ISBN: 978-0-471-49844-5
  • EAN: 9780471498445
  • Produktnummer: 9422397
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2001
  • Seitenangabe: 276 S.
  • Masse: H21.6 cm x B13.6 cm x D1.8 cm 330 g
  • Gewicht: 330

Über den Autor


JEREMY KOURDI is responsible for The Economist Conferences activities in Europe, the Middle East and Africa. This includes London and Vienna conferences with a combined total of 46 events in 2000-01. Jeremy started his career with Longman, before joining Reed-Elsevier. During 1992-3 he was Business Operations Manager with what is now the CIPD. From 1993-6 he was Head of Publishing at The Institute of Management, and was then Publishing Director for the Hawksmere Group, as well as working as a consultant with IBC Conferences, London Business School, IMD and ING Barings. He has an MA in International Relations, and is a Fellow of the Royal Society of Arts. He is author of a number of business books.

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