Annual Editions: E-Business 01/02
This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.
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Produktdetails
- ISBN: 978-0-07-243115-5
- EAN: 9780072431155
- Produktnummer: 1818524
- Verlag: Dushkin Pub
- Sprache: Englisch
- Erscheinungsjahr: 2000
- Seitenangabe: 240 S.
- Auflage: 2001-02
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