Lesley Everett

Corporate Brand Personality

Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

Buch

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how emp… Mehr

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Produktdetails

Weitere Autoren: Woodward, Clive (Vorb.)

ISBN: 978-0-7494-7137-8
EAN: 9780749471378
Produktnummer: 18503169
Verlag: Kogan Page
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 208 S.
Masse: H23.4 cm x B15.6 cm x D1.7 cm 338 g
Gewicht: 338

Über den Autor

Lesley Everett is a professional keynote speaker and the founder of Walking Tall International, a branding consulting company that has worked with Microsoft, Porsche, Hilton Hotels & Resorts, and T-Mobile. She is also the author of Walking Tall and Drop Dead Brilliant (McGraw-Hill).