Search Analytics for Your Site
Conversations with Your Customers
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
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Produktdetails
- ISBN: 978-1-933820-04-0
- EAN: 9781933820040
- Produktnummer: 24017671
- Verlag: Rosenfeld Media
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 224 S.
- Plattform: EPUB
- Masse: 5'264 KB
- Auflage: 1. Auflage
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Conversations with Your Customers
Conversations with Your Customers
Ebook (EPUB Format)
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