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Andreas Kohne

Business Development

Customer-oriented Business Development for successful companies

Ebook (PDF Format)

This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author's considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries.Taking a step-by-step approach, the book reviews the principles of Business Development, from goals and change management, through stakeholder interests, lean startup mentality and corporate culture in general. It also examines the process of Business… Mehr

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Produktdetails


  • ISBN: 978-3-658-24726-3
  • EAN: 9783658247263
  • Produktnummer: 29877051
  • Verlag: Springer Vieweg
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Plattform: PDF
  • Masse: 1'750 KB

Über den Autor


Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.

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