Guanxi and Business Strategy
Theory and Implications for Multinational Companies in China
Guanxi and Business Strategy elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies?Rather than explaining the emergence of guanxi and its persistence - in spite of the existence of a market economy - with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology. By integrating guanxi into a business context, he shows that the commercial ut…
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Produktdetails
- ISBN: 978-3-7908-1955-7
- EAN: 9783790819557
- Produktnummer: 2854721
- Verlag: Physica-Verlag HD
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 244 S.
- Masse: H23.5 cm x B15.5 cm x D1.3 cm 376 g
- Auflage: 2007
- Abbildungen: Paperback
- Gewicht: 376
1 weiteres Werk von Eike A. Langenberg:
Guanxi and Business Strategy
Theory and Implications for Multinational Companies in China
Theory and Implications for Multinational Companies in China
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