Constantinos C. Markides

Fast Second

How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

Buch

If your organization aspires to create or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:* How radical innovation creates new-to-the-world markets* What the structural characteristics of early markets are and the implications for prospective new entrants* How established firms can enter these markets and when is the right time to make their move* What smart successful firms do to scale up new markets* How to position one's company in markets that are being consolidatedHow to eval… Mehr

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Produktdetails

Weitere Autoren: Geroski, Paul A.

ISBN: 978-0-7879-7154-0
EAN: 9780787971540
Produktnummer: 9237333
Verlag: John Wiley & Sons Inc
Sprache: Englisch
Erscheinungsjahr: 2004
Seitenangabe: 208 S.
Masse: H23.4 cm x B15.9 cm x D2.1 cm 402 g
Gewicht: 402

Über den Autor

Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coauthor of Strategic Thinking for the Next Economy from Jossey-Bass.Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.