How Audiences Decide
How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques-including those concerning persuasi…
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Produktdetails
- ISBN: 978-1-136-91189-7
- EAN: 9781136911897
- Produktnummer: 13851670
- Verlag: Taylor & Francis
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 396 S.
- Plattform: PDF
- Masse: 0 KB
Über den Autor
Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association's annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.
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