Celebrity and the American Political Process
Integrated Marketing Communication
Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection-in the past, it was a novelty to see a politically active celebrity; today, it's becoming an expectation related to fame. U…
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Produktdetails
- ISBN: 978-1-4985-7973-5
- EAN: 9781498579735
- Produktnummer: 35406733
- Verlag: Lexington Books
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 138 S.
- Plattform: EPUB
- Masse: 8'996 KB
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By Jennifer Brubaker
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