Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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Produktdetails
Weitere Autoren: Morgan, Nicholas J. (Hrsg.)
- ISBN: 978-1-317-64382-1
- EAN: 9781317643821
- Produktnummer: 17044016
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 368 S.
- Plattform: PDF
- Masse: 20'212 KB
Über den Autor
Multivolume collection by leading authors in the field
3 weitere Werke von Geoffrey G. (Hrsg.) Jones:
The Rise and Fall of Mass Marketing (RLE Marketing)
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (EPUB Format)
CHF 49.00
The Rise and Fall of Mass Marketing (RLE Marketing)
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (PDF Format)
CHF 49.00
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