The Deciding Factor

Praise for The Deciding FactorBoth companies and governments have made some poor decisionsrecently, and almost all would benefit from more fact-based andanalytical approaches. This book provides clear methods andextensive examples for organizations that want to make better,faster, and more consistent decisions.--Thomas H. Davenport,author, Competing on Analytics, and President's DistinguishedProfessor of Information Technology and Management, BabsonCollegeThe secrets of the decision-making processes employed by themost successful corporations of the world are revealed in TheDeciding Factor. Both corporate decision makers as well as analystswill gain invaluable insights from this treasure trove of casestudies and expert guidelines.--Robert Heller, former president and CEO of VISA U.S.A., andformer governor, Federal Reserve BoardInformation, used correctly and creatively, can be a source oftremendous customer value, competitive advantage, and companyprofitability. The Deciding Factor will help you understand if youhave this opportunity, and how you might seize it.--Nigel Morris, co-founder, Capital One Financial ServicesThere has never been a more important time in business historyto truly understand both the technical strengths and conceptualweaknesses of decision analytics. If you're prepared to be serious,The Deciding Factor offers the insider's insights that matter whenmanaging innovation risk.--Michael Schrage, author, Serious Play, and researchassociate, MIT Sloan School of Management