Fashion Buying
From Trend Forecasting to Shop Floor
Fully updated and beautifully illustrated, this revised second edition of the best-selling textbook Fashion Buying explores the activities, processes and people involved in fashion buying, breaking down the five key areas of buying activity; the role of the fashion buyer, sources of buying inspiration, suppliers, sourcing and communication, merchandise planning and trends in fashion buying.Featuring completely revised content on retail typology selecting and buying garments, customer profiling and merchandise pricing and trends, as well as insightful interviews, business case studies and industry-focused exercises, Fashion Buying, 2nd edition…
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Produktdetails
Weitere Autoren: Koumbis, Dimitri (Retail consultant and strategist)
- ISBN: 978-1-4742-5292-8
- EAN: 9781474252928
- Produktnummer: 19901572
- Verlag: Bloomsbury Publishing PLC
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 176 S.
- Masse: H22.8 cm x B15.9 cm x D1.5 cm 437 g
- Auflage: 2 ed
- Abbildungen: 120 colour illus
- Gewicht: 437
Über den Autor
David Shaw worked in fashion buying for over 20 years for some of the UK's largest fashion retailers. A pioneer of several of the first fashion buying courses, David is now an academic, consultant trainer and writer. Dimitri Koumbis has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands within the US.
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