The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories…
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Produktdetails
Weitere Autoren: Ries, Laura
- ISBN: 978-0-06-057015-6
- EAN: 9780060570156
- Produktnummer: 1578417
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 320 S.
- Ausstattung: Trade Paperback
Über den Autor
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
76 weitere Werke von Al Ries:
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How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
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Flugzeugstatik
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
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Pseudo-Euripides, Rhesus
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How Product Evolution Creates Endless Possibilities for New Brands
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Urban Wind Energy
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How Product Evolution Creates Endless Possibilities for New Brands
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CHF 49.00
Fall of Advertising and the Rise of PR
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
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CHF 10.79
Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 10.79
Fleischkonsum vs. Veganismus/Vegetarismus
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (PDF Format)
CHF 14.00
22 Immutable Laws of Branding
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
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War in the Boardroom
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 17.99
Women's Voices, Women's Rights
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 64.50
Women's Voices, Women's Rights
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (PDF Format)
CHF 64.50
Abuse and the Deadly Foe
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 4.00
Ancient Greek Comedy
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
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CHF 140.10
Positioning
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 16.00
Der Antikrebs-Plan
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 19.00
Communication poli-tweet
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 13.55
Positioning
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 24.00
Anticancer Living
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 13.00
Urban Wind Energy
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 49.00
Sexualerziehung im Kindergarten?
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (PDF Format)
CHF 14.00
Inspirational Golden Nuggets
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 5.00
22 Immutable Laws of Marketing
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
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CHF 11.99
Anpacken statt aufschieben
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (PDF Format)
CHF 19.00
Anpacken statt aufschieben
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 19.00
Frommer's Rio de Janeiro day by day
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (EPUB Format)
CHF 17.40
Pseudo-Euripides, Rhesus
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (PDF Format)
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Ausgewählte Texte
How Product Evolution Creates Endless Possibilities for New Brands
How Product Evolution Creates Endless Possibilities for New Brands
Ebook (PDF Format)
CHF 12.00
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