Zig Zag

Praise for Zig Zag Finally! A creativity advice book that's grounded in scientific research. -Mihaly Csikszentmihalyi, author, Flow: The Psychology of Optimal Experience Zig Zag is the most fun and most useful creativity book I have ever read. Keith Sawyer's gem sweeps you up with a host of great stories, quizzes, and exercises and teaches you one way after the other to be more creative. -Robert I. Sutton, professor of Management Science, Stanford University; author, Good Boss, Bad Boss and The No Asshole Rule In geometry the shortest distance between two points is a straight line. But in creative pursuits, Zig Zag shows us, it's anything but. Keith Sawyer is the most creative person writing about creativity that I know. -Robert Mankoff, cartoon editor, The New Yorker; author, The Naked Cartoonist: A New Way to Enhance Your Creativity Creativity is essential in our journey to the future, and this gem of a book helps each of us on the way. -Tim Brown, chief executive officer and president, IDEO; author, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Keith Sawyer is the best combination of a brilliant creativity researcher and storyteller around. -Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries Zig Zag reveals the true nature of the creative process: improvisational, surprising, with unexpected twists and turns. The book is filled with hands-on activities that help you manage that process and keep it moving forward to a successful creative outcome. -Josh Linkner, author, Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity