Unleashing the Ideavirus
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
The book that sparked a marketing revolution. This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that? --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an en…
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Produktdetails
Weitere Autoren: Gladwell, Malcolm
- ISBN: 978-0-7868-7045-5
- EAN: 9780786870455
- Produktnummer: 22796537
- Verlag: Hachette Books
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 234 S.
- Plattform: EPUB
- Masse: 2'850 KB
- Sonstiges: Ab 13 - 99 J.
Über den Autor
Seth Godin is the author of numerous books, including the national bestseller Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of Direct Marketing for Yahoo! until early 2000, when he left to devote time to writing and speaking.
95 weitere Werke von Seth Godin:
Purple Cow
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
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Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
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