The Science of Influence

Praise for The Science of Influence Want to influence others? Want to persuade others? Want to sell to others? Then this book is not just an option-it's a landmark breakthrough of information you can use the minute you read it. -Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling I shudder to think what an evil-minded person might do with these secrets of persuasion, but I also marvel at what good someone else could do as well. An astonishing, eye-opening, even amazing work. -Joe Vitale, author of The Attractor Factor Kevin Hogan is that rarest of breeds: an expert who not only is master of his subject, but also understands how to teach it masterfully. No one in the business of influencing others-and who isn't?-can afford to be without this book. -Richard Brodie, author of Virus of the Mind Kevin Hogan has written that rare how-to book on the topic of persuasion that is rooted in current psychology research. The Science of Influence is an intelligent, practical, entertaining, and provocative guide. -Professor Robert Levine, author of The Power of Persuasion: How We're Bought and Sold Kevin Hogan's The Science of Influence has a simple premise: take the latest findings in behavioral science, test them in real-world business conditions, and describe what works. This Second Edition relates key recent discoveries on persuasion in Hogan's trademark nontechnical, highly readable style, so you can quickly understand these new routes to yes and immediately put them to use in your business and life. As you discover Hogan's complete, scientifically based system for persuading someone in 8 minutes or less, you'll be amazed at the knowledge level in such new areas as the secrets to what makes a customer for life; presentation order-what to say, and why-and its effect on persuasion; how people deal with choices between products and services as well as multiple options on a product or service; new, more effective ways to communicate with friends and family; and much more!