International Marketing
Sociopolitical and Behavioral Aspects
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
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Produktdetails
- ISBN: 978-1-136-77763-9
- EAN: 9781136777639
- Produktnummer: 14482964
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 1991
- Seitenangabe: 416 S.
- Plattform: EPUB
- Masse: 6'579 KB
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