Implementing Value Pricing
A Radical Business Model for Professional Firms
IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms An overwhelming majority of pro- fessional firms price their services by the flawed hourly billing method. This method is outdated, suboptimal, and driving the best and brightest out of the professions. While lawyers, accountants, and consultants serve noble callings, the predominant method of pricing for their services is not worthy of them. There is a better way. Implementing Value Pricing demonstrates a superior model to price for professional services: selling intellectual capital with pricing based on the results and value it creates, not the cost or time it took…
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Produktdetails
- ISBN: 978-0-470-92955-1
- EAN: 9780470929551
- Produktnummer: 13844494
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 400 S.
- Plattform: PDF
- Masse: 2'841 KB
Über den Autor
RONALD J. BAKER is the author of Professional's Guide to Value Pricing, Sixth Edition, The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, and Mind Over Matter. He is founder of VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals around the world.
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