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David Meerman Scott

Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Ebook (PDF Format)

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVYOPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIAATTENTION.The rules have changed. The traditional PR model--stickingclosely to a preset script and campaign timeline--no longerworks the way it used to. Public discourse now moves so fastand so dynamically that all it takes is a single afternoon to blastthe wheels off someone's laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas orangles into breaking news, in real-time, in order to generate mediacoverage for yourself or your business. It creates a levelplaying field--literally anyone can newsjac… Mehr

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Produktdetails


  • ISBN: 978-1-118-25232-1
  • EAN: 9781118252321
  • Produktnummer: 16383630
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 64 S.
  • Plattform: PDF
  • Masse: 1'745 KB

Über den Autor


David Meerman Scott (Lexington, MA; WebInkNow.com; davidmeermanscott.com) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide. His book, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list and has been published in more than twenty languages. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers in real time.

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