Marketing the e-Business
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for i…
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Produktdetails
Weitere Autoren: Harris, Lisa
- ISBN: 978-1-134-52028-2
- EAN: 9781134520282
- Produktnummer: 14486099
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 368 S.
- Plattform: PDF
- Masse: 2'131 KB
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