The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD.What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.Learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act…
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Produktdetails
Weitere Autoren: Barwise, Patrick
- ISBN: 978-1-259-83471-4
- EAN: 9781259834714
- Produktnummer: 19748938
- Verlag: McGraw-Hill
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Masse: H23.8 cm x B16.1 cm x D2.2 cm 428 g
- Gewicht: 428
- Sonstiges: General (US: Trade)
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