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Thomas Barta

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Buch

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD.What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.Learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act… Mehr

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Produktdetails


Weitere Autoren: Barwise, Patrick
  • ISBN: 978-1-259-83471-4
  • EAN: 9781259834714
  • Produktnummer: 19748938
  • Verlag: McGraw-Hill
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Masse: H23.8 cm x B16.1 cm x D2.2 cm 428 g
  • Gewicht: 428
  • Sonstiges: General (US: Trade)

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