Customers for Life
How to Turn That One-Time Buyer Into a Lifetime Customer
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to today's world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this ex…
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Produktdetails
Weitere Autoren: Brown, Paul B.
- ISBN: 978-0-385-50445-4
- EAN: 9780385504454
- Produktnummer: 19440957
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 240 S.
- Masse: H21.0 cm x B14.2 cm x D1.5 cm 193 g
- Gewicht: 193
Über den Autor
Carl Sewell is the owner of one of the largest car dealerships in the United States, with more than one billion dollars in sales. He lives in Dallas, Texas, and speaks regularly to prominent executives and top corporations nationwide. Paul B. Brown, a long-time contributor to The New York Times and a former writer and editor for Business Week, Financial World, Forbes, and Inc., is a bestselling author who has collaborated on numerous business classics including Customers for Life and Your Marketing Sucks. He lives in Duxbury, Massachusetts.
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