The Search for Corporate Strategic Credibility
Concepts and Cases in Global Strategy Communications
Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders. His book is thus developed to advance the theory and practice of corporate strategy communications. With two chapters devoted to conceptual foundations and empirical research, plus five new case studies illustrating his point, Higgins's book not only builds on existing research in strategic planning and management and reputation management, but offers new r…
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Produktdetails
- ISBN: 978-1-56720-596-1
- EAN: 9781567205961
- Produktnummer: 1757268
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 200 S.
- Masse: H23.4 cm x B15.6 cm x D1.1 cm 313 g
- Abbildungen: Paperback
- Gewicht: 313
Über den Autor
RICHARD B. HIGGINS is founder and managing director of StratCom Associates, Grantham, New Hampshire, a consultancy specializing in corporate strategy communications..
13 weitere Werke von Richard Higgins:
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Concepts and Cases in Global Strategy Communications
Concepts and Cases in Global Strategy Communications
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