Sport Public Relations and Communication
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:discussion customized to apply directly to sports management, thoroughlyexploring the nuances of the fieldcase studies used throughout the book to illustrate the practicalapplication of theor…
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Produktdetails
Weitere Autoren: Skinner, James / Kitchin, Paul
- ISBN: 978-1-136-43553-9
- EAN: 9781136435539
- Produktnummer: 13863595
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 282 S.
- Plattform: PDF
- Masse: 6'793 KB
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