Martin Christopher
Logistics & Supply Chain Management
Ebook (EPUB Format)
The UK's bestselling book on logistics and supply chain management - over 100,000 copies sold.Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains.As well as new and updated examples and case studies, there are two new chapters:Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issueson how companies go to market along with the cost implications of using alternative channels.Service Logistics: As companies begin…
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Beschreibung
The UK's bestselling book on logistics and supply chain management - over 100,000 copies sold.Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains.As well as new and updated examples and case studies, there are two new chapters:Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issueson how companies go to market along with the cost implications of using alternative channels.Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
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Produktdetails
- ISBN: 978-1-292-08382-7
- EAN: 9781292083827
- Produktnummer: 28018682
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 328 S.
- Plattform: EPUB
- Masse: 5'033 KB
- Auflage: 5. Auflage
Über den Autor
Martin Christopher is Emeritus Professor of Marketing & Logistics at Cranfield School of Management. He also chairs the Advisory Board of the internationally renowned Centre for Logistics and Supply Chain Management.Martin's work in the field has gained international recognition & he's a regular contributor to conferences and workshops around the world.
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