Adrian Slywotzky

Demand

Creating What People Love Before They Know They Want It

Ebook (EPUB Format)

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world's six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications-not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you… Mehr

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Produktdetails

Weitere Autoren: Weber, Karl

ISBN: 978-0-307-88734-4
EAN: 9780307887344
Produktnummer: 15727968
Verlag: Crown
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 368 S.
Plattform: EPUB
Masse: 2'184 KB

Über den Autor

Adrian J. Slywotzky is a partner of Oliver Wyman, an international management consulting firm. The Times of London named Slywotzky one of the top 50 business thinkers and Industry Week has named him one of the six most influential management thinkers, promising to be what Peter Drucker was to much of the twentieth century: the management guru against whom all others are measured. Karl Weber writes about business and current affairs.