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Jeff (Hrsg.) French

Social Marketing and Public Health

Theory and Practice

Ebook (PDF Format)

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. Inaddition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and s… Mehr

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Produktdetails


  • ISBN: 978-0-19-102748-2
  • EAN: 9780191027482
  • Produktnummer: 25432908
  • Verlag: Oxford University Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 256 S.
  • Plattform: PDF
  • Masse: 13'398 KB
  • Auflage: 2. Auflage

Über den Autor


Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social programme planning and social communication. In addition to his visiting Professorship at Brighton University and Fellowship at Kings College, University of London, he teaches at six other universities on a regular basis. He is the author of four books and over 90 academic papers, guides, and training manuals, is a member of several national andinternational policy committees, and sits on the editorial board of four professional journals.Having worked in over 29 countries, Jeff has just completed the first professional technical guide to Social Marketing for the EU European Centre for Disease Control. He also leads the social marketing component of the European Ecom Programme, organises both the European Social Marketing Conference and World Social Marketing Conference, as well as an often working for the WHO in a consultant capacity.

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