Portfolio Management for New Products
Second Edition
The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.
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Produktdetails
Weitere Autoren: Cooper, Robert / Edgett, Scott J.
- ISBN: 978-0-7382-0514-4
- EAN: 9780738205144
- Produktnummer: 1140339
- Verlag: Ingram Publisher Services Us
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 400 S.
- Masse: H23.4 cm x B16.1 cm x D3.3 cm 682 g
- Auflage: 2 Revised edition
- Abbildungen: Illustrations
- Gewicht: 682
Über den Autor
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
2 weitere Werke von Elko J. Kleinschmidt:
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