Sabine (Hrsg.) Bacouel-Jentjens

Sustainable Innovation

Trends in Marketing and Management

Ebook (PDF Format)

In today's ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational proces… Mehr

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Produktdetails

Weitere Autoren: Saxena Arora, Anshu (Hrsg.) / Arora, Amit (Hrsg.) / Sepehri, Mohamad (Hrsg.)

ISBN: 978-3-030-30421-8
EAN: 9783030304218
Produktnummer: 33157011
Verlag: Palgrave Pivot
Sprache: Englisch
Erscheinungsjahr: 2019
Plattform: PDF
Masse: 2'560 KB

Über den Autor

Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA. Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France. Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA. Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.