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Vijay Mahajan

The Arab World Unbound

Tapping into the Power of 350 Million Consumers

Ebook (PDF Format)

THE ARAB WORLD UNBOUND The 350 million consumers in the Arab countries collectively wield one of the ten largest economies in the world-a marketplace that offers myriad opportunities for savvy investors, entrepreneurs, and business people. In The Arab World Unbound, international business expert Vijay Mahajan's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, reveals the interconnectedness and vibrancy of the largely untapped Arab markets. With a rich blend of data and anecdotal observations, this groundbreaking book chronicles how, by respecting the region… Mehr

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Produktdetails


  • ISBN: 978-1-118-22251-5
  • EAN: 9781118222515
  • Produktnummer: 16376126
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 432 S.
  • Plattform: PDF
  • Masse: 4'189 KB

Über den Autor


VIJAY MAHAJAN holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution.

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