Profiles in Small Business
A Competitive Strategy Approach
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: A45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) o…
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Produktdetails
Weitere Autoren: Jacobsen, Lowell R. / Reid, Gavin
- ISBN: 978-1-134-96149-8
- EAN: 9781134961498
- Produktnummer: 18422487
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 226 S.
- Plattform: PDF
- Masse: 1'407 KB
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