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Véronique Bouchard

Corporate Entrepreneurship

Ebook (PDF Format)

Entrepreneurship is vital for companies' success, to allow them to adapt and grow in today's interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice.Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entr… Mehr

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Produktdetails


Weitere Autoren: Fayolle, Alain
  • ISBN: 978-1-317-60298-9
  • EAN: 9781317602989
  • Produktnummer: 24969502
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 182 S.
  • Plattform: PDF
  • Masse: 1'122 KB
  • Abbildungen: 18 schwarz-weiße Abbildungen, 18 schwarz-weiße Zeichnungen, 13 schwarz-weiße Tabellen

Über den Autor


Véronique Bouchard is Professor of Strategy and Organisation. She joined emlyon business school in 2000 after a previous career in strategy consulting. Her research focuses on Corporate Entrepreneurship. She has published numerous articles in international and French-speaking journals. Her last book, Intrapreneuriat, Innovation et Croissance: Entreprendre dans l'Entreprise, won the 2010 Prix du Livre d'Entrepreneuriat. Alain Fayolle is Professor of Entrepreneurship and Director of the Entrepreneurship Research Centre at emlyon business school. He has published 35 books and over 150 articles in leading journals. He chaired the Academy of Management Entrepreneurship Division in 2016-2017 and acts as an expert for governments and international institutions. He was granted the 2013 European Entrepreneurship Education Award.

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