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Paul Baines

Introducing Marketing Research

Buch

Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work. The unique feature of the book is its balance between qualitative and quantitative aspects of marketing research. It includes extended coverage of important topics including international marketing research, business to business marketing research, secondary data collection and internet marketing research.* The authors have adopted a practical focus including numerous r… Mehr

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Produktdetails


Weitere Autoren: Chansarkar, Bal
  • ISBN: 978-0-471-49770-7
  • EAN: 9780471497707
  • Produktnummer: 8440610
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2002
  • Seitenangabe: 368 S.
  • Masse: H23.3 cm x B18.8 cm x D2.4 cm 658 g
  • Gewicht: 658

Über den Autor


PAUL BAINES is Senior Lecturer in Marketing and Director of Business Development at the Middlesex University Business School.BAL CHANSARKAR is Principal Lecturer in statistics at the Middlesex University Business School.

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