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Guy Kawasaki

Rules For Revolutionaries

The Capitalist Manifesto for Creating and Marketing New Products and Services

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Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid death magnets (the stupid mistakes just about everyone makes).Work Like a SlaveGet ready for hard work, and lots of it. To go from revolutiona… Mehr

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Produktdetails


Weitere Autoren: Moreno, Michele
  • ISBN: 978-0-88730-995-3
  • EAN: 9780887309953
  • Produktnummer: 9451161
  • Verlag: Harper Collins (US)
  • Sprache: Englisch
  • Erscheinungsjahr: 2000
  • Seitenangabe: 224 S.
  • Ausstattung: Trade Paperback
  • Masse: H20.3 cm x B13.7 cm x D1.7 cm 171 g
  • Gewicht: 171

Über den Autor


Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.Michele Moreno was the coauthor of Guy Kawasaki's previous book, How to Drive Your Competition Crazy.

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