Do You Want to Keep Your Customers Forever?
Originally published in Harvard business review in March 1995--T.p. verso.
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Produktdetails
Weitere Autoren: Peppers, Don / Rogers, Martha
- ISBN: 978-1-4221-4027-7
- EAN: 9781422140277
- Produktnummer: 5492796
- Verlag: Harvard Business Review Pr
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 85 S.
- Masse: H16.5 cm x B10.8 cm x D1.2 cm 81 g
- Gewicht: 81
Über den Autor
B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of Mass Customization: The New Frontier in Business Competition (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993).
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