Marketing to the Affluent
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
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Produktdetails
- ISBN: 978-0-07-061047-7
- EAN: 9780070610477
- Produktnummer: 9328058
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 336 S.
- Masse: H22.9 cm x B15.4 cm x D2.5 cm 503 g
- Gewicht: 503
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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