Retail Management, Global Edition
For courses in Retail Management.A contemporary text that helps students thrive in today's retailing industryRetail Management: A Strategic Approachis built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The13th Editionincorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and…
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Produktdetails
Weitere Autoren: Evans, Joel R. / Chatterjee, Patrali M.
- ISBN: 978-1-292-21468-9
- EAN: 9781292214689
- Produktnummer: 31731603
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 592 S.
- Plattform: PDF
- Masse: 36'607 KB
- Auflage: 13. Auflage
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