Marketing Destinations and Venues for Conferences, Conventions and Business Events
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
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Produktdetails
Weitere Autoren: Rogers, Tony / Davidson, Rob / Rogers, Tony
- ISBN: 978-0-7506-6700-5
- EAN: 9780750667005
- Produktnummer: 2224142
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 296 S.
- Masse: H24.4 cm x B18.9 cm x D1.5 cm 576 g
- Gewicht: 576
Über den Autor
Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.
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Marketing Destinations and Venues for Conferences, Conventions and Business Events
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Marketing Destinations and Venues for Conferences, Conventions and Business Events
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