Outsourcing Dilemma, The

Brian Heywood has been involved in the world of commerce for many years, initially with a succession of roles in sales, market research, advertising, and brand management. This experience gained him a position as UK head of an American toiletries company. This was followed by a period of four years with a major management consultancy (now Ernst & Young) in the UK. He then spent four years based in the United States, the last three of these as president of an American food company. Since returning to the UK, he has worked as an independent consultant and set up a market research company; some of his direct consultancy projects have been through major consultancies and some on an independent basis, which has provided him with valuable experience working with a wide range of company sizes. Most of this consultancy work has been in areas related to marketing, business systems, and outsourcing. In recent years, he has made a specialty of helping outsourcing service providers to find and access new markets. He has been successful in technology research work that was used as the basis for futuristic television programs around the world, and he has received a marketing award for helping small consultancy clients increase their sales.