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Thomas J. Ph. D. Stanley

Networking with the Affluent and Their Advisors

Buch

The top 1 percent of households in America account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population in this country Thomas J. Stanley - author of Selling to the Affluent and Marketing to the Affluent - shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups. Affluent individuals report that interpersonal, or word of mouth, endorsements are the most influential in their decisions to patronize a variety of product and service providers. Networ… Mehr

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Produktdetails


  • ISBN: 978-1-55623-891-8
  • EAN: 9781556238918
  • Produktnummer: 9364165
  • Verlag: Mcgraw Hill/irwin Professional
  • Sprache: Englisch
  • Erscheinungsjahr: 1993
  • Seitenangabe: 276 S.
  • Masse: H23.4 cm x B16.1 cm x D2.5 cm 599 g
  • Gewicht: 599

Über den Autor


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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