Artificial Intelligence for Marketing
Practical Applications
A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist--but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms--where does that leave you? How can marketers use the…
Mehr
CHF 69.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
- ISBN: 978-1-119-40633-4
- EAN: 9781119406334
- Produktnummer: 22293857
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 368 S.
5 weitere Werke von Jim Sterne:
Bewertungen
Anmelden