Predictably Irrational
The Hidden Forces that Shape Our Decisions
Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as Freakonomics, Blink and The Tipping Point.
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Produktdetails
- ISBN: 978-0-00-725653-2
- EAN: 9780007256532
- Produktnummer: 4165162
- Verlag: Harper Collins
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 368 S.
- Masse: H19.8 cm x B13.1 cm x D2.8 cm 277 g
- Auflage: revised and expanded edition.
- Gewicht: 277
Über den Autor
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
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