Media and Communication Research Methods
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and commu…
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Produktdetails
Weitere Autoren: Machin, David
- ISBN: 978-1-137-58963-7
- EAN: 9781137589637
- Produktnummer: 27892682
- Verlag: Macmillan Education UK
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 314 S.
- Masse: H16.3 cm x B24.2 cm x D2.1 cm 648 g
- Auflage: 2nd ed. 2019
- Abbildungen: IX, 314 p.
- Gewicht: 648
- Sonstiges: Professional & Vocational
Über den Autor
Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.
29 weitere Werke von Anders Hansen:
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