Business-To-Business Marketing: A Strategic Approach
Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, includi…
Mehr
CHF 257.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Pitt, Leyland F. / Honeycutt, Earl Dwight Jr.
- ISBN: 978-0-8039-5964-4
- EAN: 9780803959644
- Produktnummer: 1447886
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 560 S.
- Masse: H25.0 cm x B19.3 cm x D3.5 cm 1'129 g
- Auflage: 3. A.
- Gewicht: 1129
13 weitere Werke von Michael H. Morris:
Bewertungen
Anmelden