The Undermining of Beliefs in the Autonomy and Rationality of Consumers
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. Oa (TM)Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis…
Mehr
CHF 48.35
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: O'Shaughnessy, Nicholas
- ISBN: 978-1-135-97826-6
- EAN: 9781135978266
- Produktnummer: 14833778
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 160 S.
- Plattform: EPUB
- Masse: 314 KB
27 weitere Werke von John O'Shaughnessy:
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Ebook (PDF Format)
CHF 48.35
Bewertungen
Anmelden